Well, ain't that a cunting bitchard?
Unfortunately, this is something I don't like about Steam either. For now, they're all "buddy buddy good guy Steam" with everyone, but if the "steambox" a.k.a. prebuilt PC in custom chassis really is a success in the living room, you bet your ass you'll see something similar one day.
It's unfortunate but I really believe everyone sells out, and the only thing you can do is enjoy X while it lasts. Maybe Gabe won't, but he'll have the heart attack that's coming for him one day and the next one will.