New eco-friendly car coming from IKEA

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ErikStenger

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Details are sketchy at this point, but the interwebs are abuzz today with news that IKEA might be entering the automobile world with a new environmentally friendly car called the LEKO. We'll resist the temptation to make a joke about how you'll be directed by some cheezy stick figure drawings to assemble the car yourself with nothing more than a five-page word-free manual. Whoops, sorry. The source of the news is a fairly official-looking website from France, which is odd considering that IKEA is based in Sweden. The supposed unveiling of the LEKO is scheduled for... wait for it... April 1st.

At this point, we're content to assume this is an elaborate ruse and that there won't be an actual car unveiled on April Fool's Day. On the off-chance that the LEKO is indeed real, we wonder if the machine could have anything to do with the ongoing T25 city car project from Gordon Murray, which is said to be fully flat-packable and intended for non-traditional retail outlets.

IKEA_Leko.jpg



http://www.roulez-leko.com/
 
Photoshop...
That ikea logo isn't really on that car cover - bad photoshop job.
 
Tools Down: IKEA not building cars, Leko a car-sharing service in France

Last week, rumors regarding an upcoming eco-friendly small car from IKEA hit the internet in full force. Sounds pretty crazy, no? As it turns out, the truth is much less interesting than we had hoped. It seems the viral ad campaign that we saw last week for the IKEA Leko is announcing nothing more than a new car-sharing service in France that's set for a proper introduction on Tuesday. A similar program is already available at IKEA locations in Austria.

According to Isabelle Cremoux-Mirgalet, a spokesperson for the Swedish furniture maker, a total of 26 IKEA locations in France will take part in the venture, which was created in conjunction with France's ride-sharing Web site Covoiturage.fr. So far, there's no indication that the service will be launched in any other markets, but it sure would make it easier to haul the company's flat-packable wares home, right?
 
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