Google Project Ara (Build Your Own Smartphone)

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http://www.cnet.com/news/googles-ara-phone-prototype-lets-you-mix-and-match-parts/

Google to test build-it-yourself Ara smartphones in Puerto Rico
The search giant announces a test pilot for its Project Ara smartphone initiative, which allows consumers to mix-and-match parts, kind of like Legos.

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spiral-2-prototype-scattered264.jpg

Project Ara lets people mix and match parts to build a smartphone.Google
When it comes to smartphones, people are used to customizing their applications and software. But for the handset itself, they're stuck with what the hardware maker built.

Google wants to change that.

The company on Wednesday said it will start a market pilot in Puerto Rico to test phones that will let people mix and match hardware parts, such as cameras or screens, and snap them together like Legos.

The pilot will begin later this year, and the company will use the data to plan for a global launch, Google said during a conference at corporate headquarters in Mountain View, Calif.

The project, called Ara, is Google's attempt to create phones with interchangeable parts. That means you could choose a camera from one manufacturer, a display from another, and a processor from yet another hardware maker to build the specific phone want. When, say, the processor becomes outdated, you could swap it out for a new one. The promise is that Ara could speed up development and innovation in the separate components that make up a phone, as hardware makers begin to compete for real estate on a handset.
 
I see this as a pretty nice introduction. Though a lot of potential threat to buisnesses in America should it get past Puerto RIco. Do it your self enthusiasts might dig it, or even your "soccer moms" (should corperations like Radio SHack, Best Buy, etc etc.. play their hands in that market).

In USA, Im not even sure of the % of people who use "smart devices" for primary internet access. But it is FAR from 75%. If it doesnt fail in its trial, I can see this gaining some interest in USA in 5-10 years or so.
 
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