Nintendo to lose money on every Wii U

[OfftheRails]

BBC News - Nintendo's Wii U games console will be sold at a loss

"We had to book a loss on the hardware, which is currently in production and will be sold below cost," said Satoru Iwata.

The firm might ultimately make money through add-on sales and by cutting its manufacturing costs at a later stage.

 

[HeatSurge]

Pretty sure almost every console was sold at a loss on release. I think the PS3, Xbox were anyway... They make the bulk of their money through licensing I think - and eventually through cost but only after the tech matures.