SpongeBob Got Back (BK ad)

I laughed so hard when I saw that commercial for the NCAA game yesterday.. haha!
 
wtf... isn't this supposed to be a commercial targeting kids?! Seems kinda grown-up humor. I guess it's fun too so it hits both segments.
 
I was like "what demographic are they trying to reach???"
 
Lol I couldn't stop laughing when I first saw this!

"Phone book implants!"
 
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