Firefox is going in a different direction:
Shumway, Mozilla’s HTML5-Based Flash Player Replacement, Lands In Firefox Nightly | TechCrunch
I can't say I dislike the idea, although it will probably never be perfect.
Then again, 99% of my use of flash is for video and audio these days, and HTML5 handles audio/video quite well. Even youtube is interested in separating from a closed-source tech which is long overdue for replacement, at least for media:
YouTube (as an added bonus you also get speed control :-D )
I'm completely disinterested in flash games, although I can see that being a valid continuing use of flash. Then again, I've also seen the unity browser plugin in quite a few places... so there's your competition right there. If unity gets a somewhat decent install base and some nice games (which actually started appearing slowly, even though I was EXTREMELY skeptical about ANYTHING coming out of that engine when it was really new a few years ago), flash will eventually writhe.
Chrome would be my second choice if FF didn't exist. I dislike it based on the simple fact that I dislike anything that comes out of google. The UI also reminded me of ghey last time I tried it which was a few years ago. I expect anything that runs on windows and I use in a window to use system-themed UI elements (or at least have the option to), not something that reminded me more of a combination of a bad mobile UI port and a web page. The UI just turned me off badly.
P.S. I never saw those options on the web page it sent me to, again maybe it's deliberate. I would've definitely noticed if that was the one I went to... anyway it's ridic. late, and I need to go to bed nao q_q .