It actually does work to an extent. It's not the deciding factor, but they like it when their friends see them step out of a nice car. Its not that they like the car, its just important that their friends think the car is expensive and so is the guy. Women don't dress up nice and buy nice things to look good, they just want to make other girls look bad. There's a reason why the old saying "jealousy is a female trait" is still around. I remember a time when we had the old car, an older Lexus LS400 and my wife was perfectly happy driving it. Then, one day, she really wanted a new car. And by want a new car, I mean she wanted one that week. So one day, she went out and bought a 5-series, a top of the line 540i with every option imaginable. Turns out, some woman at work that she hated got a new Infiniti and people were talking about it so she wanted to out do her. Guys buy cars so we can all sit around and be like "Bad ass! Let's go drive fast, dude!" Girls buy cars to make other girls feel bad. Women are evil creatures...